Hershey introduced WHATCHAMACALLIT Bars in 1978. The product name was chosen from a list of nearly 100 possible names brainstormed by Hershey and ad agency staff. Ultimately they landed on one that is catchy, unique, memorable and fun. Inside of its delicious chocolaty coating is a silky smooth caramel flavour that surrounds the crisp peanut filled center. The Whatchamacallit is the perfect mix of buttery, crunchy, sweet and salty.